In the digital age, where first impressions are often formed online, a company’s visual identity plays a crucial role in conveying its values, personality, and, most importantly, its culture. Branding photography has emerged as a powerful tool for businesses to authentically showcase their company culture, fostering a connection with clients, employees, and the broader...
While most of my branding sessions center around individuals, every once in a while I’m asked to capture a team for their company website and marketing materials. Incorporating your team members in your next branding photoshoot is a great way to showcase the personality and culture of your company and here are some tips...
Visual branding is an essential element of any company’s marketing strategy. Consistency in visual branding is a crucial aspect of creating a recognizable brand that is memorable and effective. In this week’s blog post, I’ll discuss the importance of consistency in visual branding and how it can benefit your business. Firstly, consistency in visual...
If you’re preparing for an upcoming branding photoshoot, you’ve likely put a lot of thought into your appearance. After all, these photos will represent your brand and help you connect with your audience, so you want to look your best. Below are some tips on what to wear to your next branding photoshoot, for...
If you’re gearing up for a branding photoshoot, you’re probably feeling a mix of excitement and nerves. You want to make sure you look your best and that your photos convey the right message about your brand. Here are some tips to help you prepare for your next branding photoshoot. Define your brand: Before...
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