The Importance of Capturing Your Personality In Your Branding Images

Denise Benson Photography


The Importance of Capturing Your Personality In Your Branding Images


In the world of brand photography, it’s not just about capturing beautiful images—it’s about capturing emotions and personality that resonate with your audience. Today, we’ll explore the importance of infusing emotions and personality into your branding photoshoots to build authentic connections with your target audience.

  1. Emotional connections can help your clients to perceive you in a new way and help them connect with your brand on a more personal level.
  2. By showcasing your personality you resonate more deeply with your audience.  They will feel more comfortable hiring someone that things and acts like them vs someone super stuffy and boring.  It’s ok to allow your fun side to shine during your session.
  3. Showing your real and relatable side allows you to reflect your brand’s unique personality (setting you apart from your competitors) and makes your brand more authentic.  And authenticity is key to building trust and forming a deep emotional connection with your audience.
  4. Different poses, expressions, and settings can be used strategically to communicate specific emotions that align with your brand’s story.
  5. By letting your true personality shine through it helps you to stand out in a saturated market. Whether it’s incorporating quirky props, capturing candid moments, or showcasing your team’s unique characteristics, personality can make your brand stand out and foster a stronger connection with your audience.
  6. Capturing genuine and natural facial expressions can not only convey emotions, but also helps to evoke empathy from viewers.


If these reasons resonated with you and you’re ready to take the next step in booking a branding session then I’d love to hear from you!  Contact me today so we can get started!

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The Power of Color In Branding Photography

the power of color in branding photography

The Power of Color In Branding Photography

Color is a powerful tool when it comes to branding and can significantly impact how your audience perceives and connects with your brand. Incorporating the right colors in your branding photoshoot can evoke emotions, convey messages, and create a memorable visual experience. In this blog post, let’s explore the importance of color in your branding photoshoot and how you can use it effectively to strengthen your brand identity.

  1. Understanding Color Psychology: Dive into the psychology behind colors and how they can influence human emotions, perceptions, and behaviors. Different colors are associated with specific feelings or traits and why it’s crucial to align your brand’s personality with your selected colors.
  2. Defining Your Brand’s Color Palette: The process of selecting a color palette that represents your brand’s essence, values, and target audience. Choose colors that align with your brand’s personality and evoke the desired emotions from your audience.
  3. Primary and Secondary Colors: Know the difference between primary and secondary colors, and how they can be combined to create a harmonious and visually appealing color scheme.
  4. Color Harmony and Contrast: Explore how complementary or monochromatic color schemes can enhance visual interest and create a cohesive look.
  5. Incorporating Brand Colors in Props and Styling: Incorporate your brand’s colors in props, backgrounds, clothing, and accessories to reinforce your visual identity. Thoughtfully select and coordinate colors to create a cohesive visual story.
  6. Using Color to Highlight Brand Elements: The strategic use of color can draw attention to specific brand elements such as your logo, product packaging, or key messaging.
  7. Conveying Brand Emotions with Color: Different colors elicit specific emotions and you can align those emotions with your brand messaging. For example, warm tones like red and orange can evoke excitement or passion, while cool tones like blue and green can create a sense of calm or trust.
  8. Staying Consistent Across Platforms: It is important to maintain consistency in your brand’s color usage across different platforms and touch points. Consistent color branding contributes to brand recognition and enhances the overall brand experience.
  9. Lighting and Color in Photography: Lighting can affect the way colors are portrayed in photography. Research or ask your photographer which colors photograph the best and which to stay away from.
  10. Color Trends and Branding: Stay up to date with current color trends while considering your brand identity and long-term goals.

Remember, color is a crucial element in your branding photoshoot that can communicate your brand’s personality, evoke emotions, and differentiate you from competitors. By understanding the power of color and using it strategically, you can create visually stunning and impactful branding photos that resonate with your audience.

If you found these tips on the power of color in your branding photoshoot helpful, let me know! And if you have any other questions about branding photoshoots, feel free to ask.


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Showcasing Your Brand Story Through Photos

showcase your brand story through photos

Showcasing Your Brand Story Through Photos


Capturing and showcasing your brand story through photos is a powerful way to connect with your audience on an emotional level. Visual storytelling allows you to communicate your brand’s values, mission, and personality in a compelling and engaging way. Let’s dive into 22 ways you can effectively showcase your brand story via your visuals:

  1. The Power of Visual Storytelling: Explore the impact and importance of visual storytelling in building a strong brand presence and connecting with your audience.
  2. Defining Your Brand Story: Begin by defining your brand story, including its core elements, unique selling points, and the emotions you want to evoke in your audience.
  3. Creating an Authentic Narrative: Dive into the process of crafting an authentic and relatable brand narrative that resonates with your target audience.
  4. Selecting the Right Visual Elements: Discuss the visual elements that best represent your brand story, such as colors, props,  and location.
  5. Choosing the Right Photographer: Explore the importance of selecting a photographer who understands your brand and can effectively capture its essence.
  6. Planning Your Photoshoot: Provide tips and insights on how to plan a successful branding photoshoot, including location scouting, styling, and shot list creation.
  7. Incorporating Branding Elements: Explore creative ways to incorporate your brand’s logo, products, or tagline into your photos to reinforce your brand identity.
  8. Evoking Emotion: Discuss the importance of evoking various emotions in your brand storytelling photos.
  9. Creating a Consistent Aesthetic: Delve into the significance of maintaining a consistent and cohesive visual aesthetic across all your branding photos to strengthen brand recognition.
  10. Showcasing a Behind-the-Scenes Story: Highlight the power of behind-the-scenes photos in giving your audience a glimpse into your brand’s story and values.
  11. Using Lifestyle Photography: Explore how lifestyle photography can effectively communicate your brand story by showing real people engaging with your products or services.
  12. Incorporating User-Generated Content: Discuss the benefits of incorporating user-generated content into your branding photos to showcase real customers and their experiences.
  13. Telling a Sequential Story: Explain how a series of branding photos can be used to tell a sequential story that engages your audience and keeps them wanting more.
  14. Capturing Your Brand Values: Share tips on how to visually capture and showcase your brand’s core values through thoughtful compositions and visual metaphors.
  15. Highlighting Your Brand’s Impact: Showcase the positive impact your brand has on its customers, community, or the world through powerful visual storytelling.
  16. Showcasing Your Team: Highlight the importance of showcasing your team members and their unique roles in your brand’s story through engaging and authentic photos.
  17. Incorporating Brand Ambassadors: Discuss the benefits of collaborating with brand ambassadors and influencers to showcase your brand story through their personal experiences.
  18. Reflecting Your Brand’s Evolution: Explore how your branding photos can reflect your brand’s evolution over time and communicate growth, innovation, or changing values.
  19. The Role of Captions: Discuss the significance of captions in reinforcing your brand story and providing context to your visual storytelling.
  20. Sharing Customer Stories: Showcase your brand’s impact by sharing customer testimonials alongside relevant branding photos that capture their experiences.
  21. Repurposing Branding Photos: Repurpose your branding photos across various marketing channels, such as social media, websites, and print materials.
  22. Measuring Success: Discuss metrics and tools to measure the success of your visual storytelling efforts, such as engagement rates, click-throughs, and customer feedback.

By effectively capturing and showcasing your brand story through photos, you can establish a strong emotional connection with your audience and differentiate your brand from competitors. Remember, every photo should be intentional, telling a specific part of your brand’s story and reinforcing your values and mission.


Fall Mini Sessions Are Back!


It’s that time of year again!  I’m excited to announce my 2023 Fall Minis taking place this October in a beautiful park in Rock Hill, SC.  This is the ONLY time of year that I capture families and couples so if you’ve been waiting to get a session in NOW is the time to do so.  Fall photos are great for everyone, including brands for fall/holiday content!  To learn more and sign up for your time slot visit the link below:

Book My Fall Mini!

My Vision For DBP

Denise Benson photography

My Vision For DBP

At the time of this post Denise Benson Photography will have been in business for 12 years, with 1.5 years being full time.  And during that time I’ve niched down to branding photography helping Charlotte (and beyond) area businesses showcase their brands and tell their stories.  When first starting DBP my goal was to do this as a side hobby.  To use the extra income to fund a lifestyle that included travel and to help pay down some of my debts.  But along the way it became so much more.

As a Charlotte area branding photographer my mission goes beyond capturing beautiful images; it’s about helping my clients showcase their brand’s personality, values and story. I know the power in visual storytelling.   And I want to work closely with my clients to understand their vision and create compelling visuals that resonate with their target audience.  I want to elevate your brand WITH you!

One of the best compliments a client can give me is to tell me they enjoyed their experience with me.  While yes, I always want you to love your images and I want those images to help your brand succeed, it means so much more to me when you enjoy the overall DBP Branding Experience.  Customer service is at the heart of what I do and I know that giving you this elevated feel during the duration of your time with me (from the onboarding process to delivery of your final images) will last far beyond the utilization of your photos.

I am excited to see what’s to come for Denise Benson Photography over the course of the next 12 years and I hope to take things up a notch.  I am grateful to each and every client that has hired me over the years and can’t wait to see what’s in store!  If you’d like to book a branding session then I’d love to chat with you!  Contact me today to see how we can work together.



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