How To Incorporate Branding Photos Into Your Website


incorporating branding photos into your website

How To Incorporate Branding Photos Into Your Website

Incorporating branding photos into your website and marketing materials is an effective way to establish and maintain your brand’s visual identity. When done correctly, these photos can help create a lasting impression of your brand in the minds of your audience. Here are some tips to help you incorporate branding photos into your website and marketing materials:

  1. Use high-quality photos: High-quality photos are essential for creating a professional and polished look for your brand. Make sure to use photos that are well-lit, in focus, and visually appealing.
  2. Choose photos that align with your brand identity: Your branding photos should align with your brand identity and messaging. This helps to ensure that your photos are consistent with your brand’s overall look and feel.
  3. Use photos strategically: Use your branding photos strategically to highlight important elements of your brand, such as your products, services, or team members. This can help to create a stronger connection between your brand and your audience.
  4. Use consistent branding elements: Incorporate consistent branding elements, such as colors, fonts, and logos, into your branding photos. This helps to reinforce your brand’s visual identity and makes your photos instantly recognizable as part of your brand.
  5. Optimize your photos for web and print: Ensure that your branding photos are optimized for both web and print use. This can help to ensure that your photos look their best, regardless of where they are being used.

By following these tips, you can effectively incorporate branding photos into your website and marketing materials, helping to create a strong and lasting impression of your brand in the minds of your audience.  And if it’s time to get a new batch of high-quality photos then I’m here to help!  Contact me today to see how we can work together!


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The Impact Professional Branding Photos Can Have On Your Business

the impact of professional branding photos


The Impact Professional Branding Photos Can Have On Your Business

Even though you may not know it, professional branding photos can have a significant impact on your business. In today’s digital age, where first impressions matter more than ever, having high-quality branding photos can make a huge difference in how your business is perceived by potential clients or customers.

A professional photo shoot can help you convey your brand’s message and personality in a more visually appealing and authentic manner. It can enhance your credibility and professionalism, and make your business stand out from the competition. With the right branding photos, you can create a strong and memorable visual identity that resonates with your target audience.

Professional images can be used across multiple platforms, from your website and social media accounts to business cards and marketing materials. They can help you build a consistent and cohesive brand image that reinforces your message and values. This can have a positive impact on your business reputation, customer loyalty, and overall success.

Investing in professional branding photos can be a great way to elevate your business and create a lasting impression on your audience. It can help you showcase your brand identity, build trust and credibility, and ultimately attract more customers and grow your business.

If you’ve been on the fence about taking professional branding photos then this is your sign to take the leap and as Nike says, Just Do It!  And the best part is that Denise Benson Photography offers a wide variety of packages ranging from a quick 30 minute session to a full 2 hours that include makeup and wardrobe styling.  If you’re ready to make that leap and take your brand to the next level contact me today so that we can begin planning!

How To Create A Cohesive Look In Your Brand Photos


Charlotte branding photographer

How To Create A Cohesive Look In Your Brand Photos

Having a consistent and cohesive look in your branding photos is crucial to building a strong brand identity. This means that all of your photos should have a similar aesthetic, color scheme, lighting, and overall tone. Here are some tips to help you achieve a consistent and cohesive look in your branding photos:

  1. Define your brand’s visual identity: Before you start taking photos, you need to define your brand’s visual identity. This includes your brand’s color palette, typography, and overall style. Once you have a clear understanding of your brand’s visual identity, you can use it as a guide for your photos.
  2. Use consistent lighting: Lighting plays a big role in the overall look and feel of your photos. Try to use the same lighting setup for all of your photos to create a consistent look. If you’re shooting outdoors, consider the time of day and weather conditions to ensure that your photos have a similar lighting style.
  3. Stick to a color palette: Using a consistent color palette is important for creating a cohesive look in your branding photos. Stick to your brand’s colors and avoid using colors that clash with your brand’s aesthetic.
  4. Use the same photographer: One easy way to ensure your images are cohesive is to use the same photographer repeatedly.  Once you find a branding photographer whose style you like and fits with your vision make sure to hire them over and over again to create that same consistent look and feel.  If you’re hired photographer is unavailable for whatever reason your next best option is to find a photographer with a similar style and feel.

By following these tips, you can create a consistent and cohesive look in your branding photos that will help build a strong brand identity.  And if you’re ready to level up your branding visuals then contact me today to see if I have a package that fits your needs!


A Guide To Posing For Branding Photos

posing guide for branding photos


A Guide To Posing For Branding Photos

If you’re looking to create branding photos for your business, it’s important to pay attention to the poses and expressions you use. These photos will be representing your brand, so you want to ensure that they convey the right message and make a positive impact on your audience. Here are some tips for selecting poses and expressions for your branding photos.

First, think about the message you want to convey with your photos. Do you want to come across as friendly and approachable, or professional and authoritative? Depending on your brand’s personality, different poses and expressions may be more appropriate.

When selecting poses, consider your body language. Standing with your arms crossed, for example, can convey defensiveness or closed-off behavior. On the other hand, standing with your arms open can convey openness and approachability. Consider the angles of your body and the placement of your limbs to create a pose that feels natural and comfortable.

When it comes to expressions, think about the emotions you want to convey. A smile can convey friendliness and approachability, while a serious expression can convey professionalism and authority. Consider your audience and the message you want to send when selecting an expression.

Practice various poses at home to become comfortable with them.  Fashion and lifestyle magazines as well as Pinterest and Google are great resources for finding poses you like and that will work well for not only your niche, but your body type as well.  Your photographer is also a great resource when it comes to guiding you during your session.  Most professional photographers know what poses come across great on camera and will help you come up with posing ideas during your session.

Remember, your branding photos are an important part of your brand’s visual identity. Take the time to plan out your poses and expressions to ensure that they accurately represent your brand and make a positive impact on your audience. With the right poses and expressions, you can create branding photos that leave a lasting impression.


Charlotte Branding Photography Session

Denise Benson photography


Charlotte Branding Photography Session 


I’ve said it before and I’ll say it again…whenever my fellow photography sisters choose me to capture their branding sessions I’m always elated and so VERY honored!  I’ve worked with Sierra of Sierra Collins Photography several times over the years and each session just gets better and better.  Sierra wanted this session to show the business owner and woman she is now and I think we truly captured that.


Charlotte branding photography

When booking a branding session that allows for multiple wardrobe changes I always encourage my clients to wear something casual, something a bit more dressed up (whatever that feels like for you and the particular industry you’re in) and something fun and I think Sierra absolutely NAILED it with her looks!


Charlotte branding photographer


Sierra is a Greenville, SC based wedding photographer (and she also dabbled in branding videography so if you ever book a branding shoot with me let me know that you’d like to add video onto your package and we’ll get Sierra to join us!) so she decided to make a fun weekend out of her branding session by booking a room in Charlotte for the weekend.  Her makeup was done by my team MUA Whitney Elise Beauty and we shot in the bright and airy Daylight Room located in the Plaza Midwood neighborhood.  I wanted to capture Sierra’s beautiful personality, but also the more quiet side to who she is.  So of course a mix of laughter and more reflective moments were in order.


Charlotte branding photography


The session turned out to be even more amazing than I envisioned!  She looked stunning and brought ALL of the good vibes to her session.  If you’re in the Charlotte area or are willing to travel for some updated branding images then I’d love to hear from you!  Contact me today at [email protected] or fill out the form on my Contact Page and let’s connect and create some magic together!


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