How To Incorporate Props Into Your Branding Session

Charlotte branding photography

How To Incorporate Props Into Your Branding Session


One question I’m often asked by potential clients is what props work best for their profession.  And of course, this answer will change depending on the industry you’re in, what your day to day work life looks like and the hobbies you enjoy during your down time.  Here are a few of my thoughts regarding props and how to use them in your upcoming session.

Props can add depth and personality to your branding photoshoot, making your images more engaging and memorable. Start by considering the theme or message you want to convey, and then choose props that align with your brand’s aesthetic and values.

One popular prop for branding photoshoots is a laptop or tablet, which can convey a sense of productivity and modernity. You can also add small decorative items that complement your brand’s color scheme, such as a vase of flowers or a stack of books.

If you want to add an element of playfulness or whimsy, consider using balloons, confetti, or even a bottle of champagne to celebrate a recent win. These props can add visual interest and create a fun, lighthearted vibe that captures your brand’s personality.


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Another option is to incorporate your products or services into the photoshoot. For example, if you run a bakery, you could include a tray of freshly baked goods or a display of colorful macarons. This can help showcase your offerings and create a sense of authenticity and transparency.

Finally, consider using props to create a specific mood or atmosphere. For instance, if you want to convey a sense of relaxation or mindfulness, you could include a yoga mat, candles, or a soothing essential oil diffuser. If you want to create a sense of adventure or exploration, you could use a map, compass, or hiking boots.

Ultimately, the props you choose for your branding photoshoot should align with your brand’s identity and messaging. By incorporating thoughtful and relevant props, you can create images that capture the essence of your brand and engage your audience.


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