When To Book A Mini Session Vs. A Full Session

Charlotte branding photographer


Mini Session.  Full Session.  I offer both services and today I want to discuss how they differ so that you can decide which is the right option for you and your business.  Deciding between a mini branding session and a full branding session depends on various factors, including your business needs, budget, and the depth of content you require. Here are some considerations to help you determine when each type of branding session may be more appropriate:

Mini Branding Session

1. Limited Budget:

  • If you’re working with a constrained budget, a mini branding session can be a more cost-effective option. It allows you to get professional images without the higher price tag associated with a full session.

2. Quick Content Refresh:

  • If you need a small batch of fresh content for a specific campaign, seasonal promotion, or social media update, a mini session can provide a quick and efficient solution.

3. Time Constraints:

  • When time is of the essence and you need professional photos in a short amount of time, a mini branding session, usually shorter in duration, can be a convenient choice.

4. Focused Brand Elements:

  • If you have specific elements of your brand that you want to highlight or refresh, such as headshots, product shots, or a particular aspect of your business, a mini session can be tailored to address these specific needs.

Full Branding Session

1. Comprehensive Brand Storytelling:

  • If you have a rich and multifaceted brand story that requires a more extensive visual narrative, a full branding session is ideal. This allows for a deeper exploration of various aspects of your business.

2. Diverse Content Needs:

  • When you require a wide range of content, including team photos, product shots, lifestyle images, and behind-the-scenes captures, a full branding session provides the time and flexibility to cover these diverse needs.

3. Brand Evolution or Launch:

  • If your business is undergoing a significant change, such as a rebranding, launch of a new product line, or expansion into new markets, a full branding session offers the opportunity to comprehensively capture and communicate these changes.

4. Brand Cohesion Across Platforms:

  • For businesses with a presence across various platforms, a full branding session can ensure consistency in visuals across websites, social media, print materials, and other marketing channels.

5. In-Depth Brand Exploration:

  • If you want to go beyond the surface and delve into the nuances of your brand, including the values, culture, and unique aspects that set you apart, a full branding session allows for a more in-depth exploration.

General Tips

  • Evaluate Your Immediate Needs: Consider what you need the photos for and how urgently you require them.
  • Budget Allocation: Allocate a budget that aligns with your branding and marketing priorities.
  • Long-Term vs. Short-Term Goals: Assess whether you’re looking for immediate visual content or planning for a more sustained and comprehensive brand representation.

Ultimately, the choice between a mini and full branding session comes down to your specific circumstances and objectives. Both options can yield impactful results when tailored to meet the unique needs of your business.  While I only offer mini sessions a couple of times each year, full branding sessions happen year round!  To get first dibs on my mini session events please make sure to sign up for my monthly newsletter here or if you’re ready to dive into a full branding experience contact me today!


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