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How To Create A Cohesive Look In Your Brand Photos
Having a consistent and cohesive look in your branding photos is crucial to building a strong brand identity. This means that all of your photos should have a similar aesthetic, color scheme, lighting, and overall tone. Here are some tips to help you achieve a consistent and cohesive look in your branding photos:
- Define your brand’s visual identity: Before you start taking photos, you need to define your brand’s visual identity. This includes your brand’s color palette, typography, and overall style. Once you have a clear understanding of your brand’s visual identity, you can use it as a guide for your photos.
- Use consistent lighting: Lighting plays a big role in the overall look and feel of your photos. Try to use the same lighting setup for all of your photos to create a consistent look. If you’re shooting outdoors, consider the time of day and weather conditions to ensure that your photos have a similar lighting style.
- Stick to a color palette: Using a consistent color palette is important for creating a cohesive look in your branding photos. Stick to your brand’s colors and avoid using colors that clash with your brand’s aesthetic.
- Use the same photographer: One easy way to ensure your images are cohesive is to use the same photographer repeatedly. Once you find a branding photographer whose style you like and fits with your vision make sure to hire them over and over again to create that same consistent look and feel. If you’re hired photographer is unavailable for whatever reason your next best option is to find a photographer with a similar style and feel.
By following these tips, you can create a consistent and cohesive look in your branding photos that will help build a strong brand identity. And if you’re ready to level up your branding visuals then contact me today to see if I have a package that fits your needs!
