Do You Need a Branding Photoshoot or Headshots? Here’s How to Tell

If you’re trying to elevate your presence online, you’ve probably wondered at some point whether you need new headshots or a full branding photoshoot. It’s a common question, and as a Charlotte branding photographer, I hear it all the time. The truth is, it depends on your goals. Both headshots and branding sessions have their place, but they serve different purposes. In this post, I’ll help you figure out which one is right for you and your business so you can feel confident about your next shoot.

What Is a Headshot?

A headshot is a simple, professional photo that typically focuses on your face and shoulders. These images are often used for LinkedIn, speaking engagements, team bios, or job-related platforms where you need to present yourself in a polished, professional way.

Headshots are perfect for:

• Updating your social media profiles

• Your company’s internal team page

• Professional directories or industry associations

• Business cards or digital business profiles

If you’re only looking for a clean, updated image of your face with a solid or neutral background, a headshot session may be all you need.

What Is a Branding Photoshoot?

A branding session, on the other hand, goes much deeper. This experience is designed to visually tell the story of your brand. That includes capturing your personality, your process, your workspace, your products or services, and the energy of your brand in action.

At Denise Benson Photography, branding sessions are customized to reflect exactly what you want your audience to feel and know about you when they land on your website or social media. We’ll plan locations, wardrobe, props, and a shot list based on your business goals.  And headshots are included in every branding session unless you say otherwise.

Branding photos are perfect for:

• Websites and landing pages

• Social media content

• Launch campaigns or new offers

• Email newsletters

• Brand partnerships or media features

• Print and marketing materials

These sessions are ideal for entrepreneurs, content creators, coaches, and creatives who want to build trust and connection with their audience.

How to Choose What You Need

If you’re unsure which option makes sense, start by thinking about how you plan to use your images. If you just need a couple of  great photos for a bio or digital resume, headshots will work fine.

But if you’re trying to stand out in a crowded market, create a visual identity, and consistently show up online, a full branding session will give you the variety and personality your brand needs to grow.

Here are a few quick questions to help you decide:

• Are you launching something new soon?

• Do you struggle to find enough photos to post online?

• Are your current photos outdated or off-brand?

• Do you want people to connect with more than just your face?

If you said yes to any of the above, it might be time to invest in branding photography.

Why Work with Denise Benson Photography?

Working with a photographer who specializes in branding means you’re getting more than just pretty pictures. You’re getting strategy, storytelling, and images that actually move your business forward.

At Denise Benson Photography, I work with busy entrepreneurs who want to feel confident in front of the camera and proud of how they show up online. We’ll collaborate to make sure your shoot reflects your vision while staying true to who you are. Whether you’re ready for a full branding session or just need a fresh headshot, I’d love to help. You don’t have to figure it out alone. Let’s talk about where your business is going and create photos that support your next level.