If you’re looking to create branding photos for your business, it’s important to pay attention to the poses and expressions you use. These photos will be representing your brand, so you want to ensure that they convey the right message and make a positive impact on your audience. Here are some tips for selecting poses and expressions for your branding photos.

First, think about the message you want to convey with your photos. Do you want to come across as friendly and approachable, or professional and authoritative? Depending on your brand’s personality, different poses and expressions may be more appropriate.

When selecting poses, consider your body language. Standing with your arms crossed, for example, can convey defensiveness or closed-off behavior. On the other hand, standing with your arms open can convey openness and approachability. Consider the angles of your body and the placement of your limbs to create a pose that feels natural and comfortable.

When it comes to expressions, think about the emotions you want to convey. A smile can convey friendliness and approachability, while a serious expression can convey professionalism and authority. Consider your audience and the message you want to send when selecting an expression.

Practice various poses at home to become comfortable with them.  Fashion and lifestyle magazines as well as Pinterest and Google are great resources for finding poses you like and that will work well for not only your niche, but your body type as well.  Your photographer is also a great resource when it comes to guiding you during your session.  Most professional photographers know what poses come across great on camera and will help you come up with posing ideas during your session.

Remember, your branding photos are an important part of your brand’s visual identity. Take the time to plan out your poses and expressions to ensure that they accurately represent your brand and make a positive impact on your audience. With the right poses and expressions, you can create branding photos that leave a lasting impression.