Don’t Make These Mistakes When Booking Your Session

Charlotte branding photography


Don’t Make These Mistakes When Booking Your Session


Booking a branding photoshoot can be a crucial step in establishing your brand identity. However, there are certain mistakes that you should avoid to ensure that your photoshoot is successful.  Here are 8 mistakes to make sure you avoid:

  • Don’t forget to communicate your vision and goals to your photographer.  Your hired photographer isn’t a mind reader and no two brands are just alike so make sure you clearly explain what you want to get out of this session.


  • Avoid scheduling your photoshoot during a busy or stressful time.  If you’ve never booked a branding session before then you may not know all of the intricate details that it involves.  It will take up a good portion of your time and will be your primary focus in the days/weeks leading up to the session.  Make sure your schedule is as clear as possible during this time so you’re not stressed out and can handle any bumps that may arise.


  • Don’t be afraid to invest in a professional makeup artist.  This service may not seem important, but it can greatly enhance the look and feel of your photos.  A professional MUA will amplify your natural beauty and allow for a more polished look.  Additionally, this service will give you a boost of confidence ensuring you feel your best.


  • Don’t neglect your outfit and accessories.  The right look will tie your images together and allow your photos to flow seamlessly into your website and social channels.  Unsure of what to wear?  Hiring a professional wardrobe stylist is a great option to help you feel and look your best.


  • Avoid trying to imitate other brands in your photos.  In our comparison culture this can be a subconscious action, but remember your brand is unique to YOU.  Your secret sauce is that no one is like you so make sure your photos are authentic and representative to who you are.


  • Don’t forget to consider the location and background of your photos.  Location is so important to your overall brand image.  You want to use a location that will not only flow well into your website, but that also fits your overall vibe.  Keep in mind many indoor locations will require a fee to utilize the space so make sure to add that into your budget when booking your session.


  • Avoid not having a clear idea of your target audience.  One of the worst things you can do is to book a session without having a clear, well thought plan and vision.  Unless you’re just looking to update your headshots you need to know the purpose of the session.  What message are you trying to convey and who is the message for?  Become clear on this mission before booking your session.


  • Don’t forget to have fun and let your personality shine through in your photos.  While yes, a branding session is for your business no one ever said it couldn’t also be fun.  Your clients want to see more than just the “work” you, so let loose and have a little fun expressing other parts of yourself.


If you’ve read all of that and you’re ready to schedule your branding session then I’d love to chat with you!  Contact me today so that we can discuss how to bring your brand vision to life!

How The Right Wardrobe Can Enhance Your Branding Shoot

Charlotte branding photography


How The Right Wardrobe Can Enhance Your Branding Shoot


Having the right wardrobe is crucial for a successful branding photoshoot. Your clothing choices can greatly impact the overall look and feel of your brand.  The right look can flow seamlessly into your website, can give you that extra boost of confidence and can be eye catching enough to make potential clients stop their scroll.

Before the shoot, consider the color scheme and style of your brand and choose clothing that complements it. Think about your location and how the colors you choose to wear will pop against your background (whether in a studio or outdoors).  Avoid busy patterns and logos that may detract from the focus of the photos. Remember, YOU are the star of the show and your wardrobe should only enhance that, not detract from it.  Additionally, make sure your clothing fits well and flatters your body type. Wearing clothing that doesn’t fit your personal aesthetic or is ill-fitting will come across on camera and show you as uncomfortable.  The right wardrobe can elevate your photos and help to create a cohesive and professional brand image.

professional wardrobe styling

If you’re unsure about what to wear then I can’t recommend hiring a wardrobe stylist  enough.  A professional stylist can help you choose the perfect outfits that will complement the overall theme and mood of your shoot. They can also ensure that the colors, fabrics, and textures of the clothing work well together and enhance your visual appeal. Additionally, a stylist can save you time and stress by handling all the clothing logistics, from sourcing the outfits to steaming and fitting them. Ultimately, hiring a wardrobe stylist can elevate the quality of your photos and give you a polished and cohesive look.  If you need recommendations on who to hire then you’re in luck!  I have a team of talented stylists ready to go for your next shoot.  OR take things to the next level by booking my Boss package which includes not only wardrobe styling by one of my professional team members, but also includes makeup.  Ready to get to work?  Contact me today so we can create magic!


Denise Benson photography

Follow Me On Social Media

Charlotte branding photography


Follow Me On Social Media 


There are several reasons why you should follow me on social media. Firstly, by following me, you will gain access to exclusive content that I share only with my followers. This could include behind-the-scenes glimpses into my daily life, sneak peeks of upcoming projects, and special promotions or discounts.

Additionally, following me on social media is a great way to stay up-to-date on my latest news and announcements. Whether I’m launching a new product or service, hosting an event, or sharing important updates, you’ll be the first to know.

Following me on social media also gives you the opportunity to connect with a like-minded community. You’ll be able to interact with other followers, share your thoughts and opinions, and engage in meaningful conversations.

Finally, following me on social media is a great way to support my work and stay connected with me on a more personal level. I strive to create meaningful content that informs, inspires, and entertains, and I would love to have you along for the journey.

So…wondering which platforms I’m active on?  Then look no further and check me out via the list below:

Click here for Instagram

Click here for Facebook

Click here for Pinterest

Click here for Twitter

Click here for LinkedIn

Click here for YouTube

Out of these platforms you’ll find the most up to date content on Instagram and Facebook.  This is where I share sneak peeks of my latest client sessions, you can catch glimpses of my everyday life and so much more!  Twitter is where you’ll get more of my personality.  While I do share some of my latest work here, it’s mainly to express my thoughts on current events, what I’m watching and how I’m spending my day.  Finally, Pinterest is great for seeing my latest work and ideas on how to style yourself for your next shoot as well as a way for clients to share their mood boards with me for their upcoming sessions.  I’d love to connect with each of you on these platforms and hope to see you there!


10 Tips To A Successful Branding Session

Charlotte branding photography


10 Tips To A Successful Branding Session


Over the years I’ve done hundreds of branding sessions and sadly, not all of them have been a 10/10.  While that’s always my goal as a photographer it doesn’t always work out that way.  The best sessions have come out of my clients and I collaborating 100% from the beginning to the end of the session.  Your vision can only come to life through my lens if I am clear on your mission and if you trust me to bring that vision to life.  If you’ve ever wondered what you, as a client, can do to ensure the success of your next session check out these helpful tips below:

  1. Define your brand’s mission and vision.
  2. Identify your target audience and understand their needs and preferences.
  3. Conduct market research to gain insights about the competition and industry trends.
  4. Develop a unique brand voice and tone that reflects your values and personality.
  5. Create a visual identity that includes a logo, color scheme, and typography.
  6. Establish brand guidelines to maintain consistency across all communication channels.
  7. Craft a brand messaging strategy that resonates with your audience and aligns with your mission.
  8. Use storytelling techniques to create an emotional connection with your audience.
  9. Leverage social media and other digital marketing channels to promote your brand.
  10. Continuously monitor and evaluate your branding efforts to ensure they align with your goals and objectives.

The best way to communicate these things to your hired photographer is to set up a strategy call prior to your session taking place.  This is a great way to get to know one another so that you feel comfortable come session day and you can clearly explain your brand’s identity, mission and goals.  If you have additional tips on making your branding photoshoot a success I’d love to hear them!  Feel free to add them to the comments.


Why Do I Need A Branding Photoshoot?

Denise Benson Photography


Why Do I Need A Branding Photoshoot?


You may be a new business owner and you’re going down your checklist of things you’ve read you’re “supposed to do”.  One of those things is a branding shoot and you’re wondering if it’s even necessary?  Surely, a nice selfie can work on your About Me page right?  Do you really NEED a branding session?  If these thoughts have ever entered your mind then I’m here to tell you, you’re not alone.  Startup costs of running a business can be a lot and branding photography isn’t cheap.  Here are a few reasons why I think a branding photoshoot is an investment in your personal or professional brand that can yield significant returns for you.

  1. Stand out from the competition: In today’s crowded market, it’s important to differentiate yourself from your competitors. A branding photoshoot can help you showcase your unique personality, skills, and style, and create a visual identity that sets you apart.
  2. Build trust and credibility: High-quality, professional photos can help you build trust and credibility with potential clients or customers. They show that you take your business seriously and are committed to delivering quality work.
  3. Create a consistent brand image: A branding shoot can help you create a consistent brand image across all your marketing channels, from your website to your social media profiles. This helps your audience recognize you and builds brand awareness.
  4. Increase engagement and conversions: Eye-catching photos can help increase engagement and conversions on your website and social media profiles. People are more likely to click on and share visually appealing content, and high-quality photos can help you stand out and grab attention.
  5. Save time and money: Investing in a branding photoshoot can save you time and money in the long run. Rather than constantly searching for and creating new visual content yourself, you can have a library of photos that you can use across all your marketing channels.
  6. Boost your personal or professional brand: A branding session can help you create a personal or professional brand that resonates with your audience and helps you achieve your goals. Whether you’re an entrepreneur, influencer, or job seeker, a strong brand can help you stand out and achieve success.
  7. Have fun and express yourself: A branding photoshoot is also a fun and creative way to express yourself and showcase your personality and style. You can work with a photographer to create a vision that reflects who you are and what you stand for.

Overall, a branding photoshoot is a worthwhile investment that can help you stand out, build trust, and achieve your personal or professional goals. Don’t hesitate to contact me today to book a branding session and take your brand to the next level!



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