How To Prepare For A Branding Session (Even When You’re Super Busy!)
Let’s keep it real. If you’re running a business, managing a team (or solo-ing it), building content, showing up online, and trying to have an actual life, the last thing you have time for is figuring out what to wear and how to pose in front of a camera. But if you’re ready to elevate your brand visually, the good news is that you don’t have to do it alone.
As a Charlotte branding photographer, I specialize in helping busy entrepreneurs prepare for their branding sessions with confidence and ease. If your to-do list is long but you know your brand needs fresh, updated visuals, here’s how to get ready for your branding shoot without adding stress.
You don’t need to have everything figured out before booking. In fact, most of my clients come to me unsure of where to begin. That’s totally normal. When you book with Denise Benson Photography, you’ll receive a detailed questionnaire that dives deeper into your brand and how you plan to use your images along with a 30 minute Zoom strategy call where you can ask any pressing questions you may have. This helps me learn about your brand, your goals, and what types of content you need from your session. From there, I walk you through the planning process step by step so you’re never left guessing.
One of the most helpful things you can do is think about where you’ll be using your brand photos. Whether it’s your website, a new offer, your LinkedIn profile, or simply posting more consistently on Instagram, that information helps shape the entire session. We can build a shot list and discuss your location plan so that it fits your specific content needs.
Let’s talk wardrobe. I know choosing outfits can be overwhelming, but it doesn’t have to be. My goal is to help you feel confident and on-brand without overthinking it. You’ll get guidance on outfit colors, textures, and styling ideas that align with your brand aesthetic. I even have team stylists that are available for an additional fee or included in my top package. Most clients bring two to three outfits that they feel great in and that match the tone of their business. We keep it authentic, stylish, and true to you.
Props are a simple way to make your photos more personal and relevant to what you do. You don’t need to bring a lot. Just a few intentional items can help tell your story visually. Think about your favorite coffee mug, your laptop, branded packaging, notebooks, or anything else that feels like part of your everyday brand world. These small touches make a big impact in your photos.
The best part? You don’t have to carry the weight of this session on your shoulders. I’ve designed the Denise Benson Photography experience to be clear, efficient, and supportive. From planning to posing, I’ll be right there with direction, encouragement, and attention to detail. Many of my clients are surprised by how comfortable and natural they feel during their shoot.
If you’ve been putting off booking a branding session because it feels like too much, let’s change that. You deserve to have brand photos that reflect who you are and where you’re going. And you don’t have to do it all alone. Click here to start booking your session now.
