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How To Create A Cohesive Look In Your Brand Photos

 

Charlotte branding photographer

How To Create A Cohesive Look In Your Brand Photos

Having a consistent and cohesive look in your branding photos is crucial to building a strong brand identity. This means that all of your photos should have a similar aesthetic, color scheme, lighting, and overall tone. Here are some tips to help you achieve a consistent and cohesive look in your branding photos:

  1. Define your brand’s visual identity: Before you start taking photos, you need to define your brand’s visual identity. This includes your brand’s color palette, typography, and overall style. Once you have a clear understanding of your brand’s visual identity, you can use it as a guide for your photos.
  2. Use consistent lighting: Lighting plays a big role in the overall look and feel of your photos. Try to use the same lighting setup for all of your photos to create a consistent look. If you’re shooting outdoors, consider the time of day and weather conditions to ensure that your photos have a similar lighting style.
  3. Stick to a color palette: Using a consistent color palette is important for creating a cohesive look in your branding photos. Stick to your brand’s colors and avoid using colors that clash with your brand’s aesthetic.
  4. Use the same photographer: One easy way to ensure your images are cohesive is to use the same photographer repeatedly.  Once you find a branding photographer whose style you like and fits with your vision make sure to hire them over and over again to create that same consistent look and feel.  If you’re hired photographer is unavailable for whatever reason your next best option is to find a photographer with a similar style and feel.

By following these tips, you can create a consistent and cohesive look in your branding photos that will help build a strong brand identity.  And if you’re ready to level up your branding visuals then contact me today to see if I have a package that fits your needs!

 

A Guide To Posing For Branding Photos

posing guide for branding photos

 

A Guide To Posing For Branding Photos

If you’re looking to create branding photos for your business, it’s important to pay attention to the poses and expressions you use. These photos will be representing your brand, so you want to ensure that they convey the right message and make a positive impact on your audience. Here are some tips for selecting poses and expressions for your branding photos.

First, think about the message you want to convey with your photos. Do you want to come across as friendly and approachable, or professional and authoritative? Depending on your brand’s personality, different poses and expressions may be more appropriate.

When selecting poses, consider your body language. Standing with your arms crossed, for example, can convey defensiveness or closed-off behavior. On the other hand, standing with your arms open can convey openness and approachability. Consider the angles of your body and the placement of your limbs to create a pose that feels natural and comfortable.

When it comes to expressions, think about the emotions you want to convey. A smile can convey friendliness and approachability, while a serious expression can convey professionalism and authority. Consider your audience and the message you want to send when selecting an expression.

Practice various poses at home to become comfortable with them.  Fashion and lifestyle magazines as well as Pinterest and Google are great resources for finding poses you like and that will work well for not only your niche, but your body type as well.  Your photographer is also a great resource when it comes to guiding you during your session.  Most professional photographers know what poses come across great on camera and will help you come up with posing ideas during your session.

Remember, your branding photos are an important part of your brand’s visual identity. Take the time to plan out your poses and expressions to ensure that they accurately represent your brand and make a positive impact on your audience. With the right poses and expressions, you can create branding photos that leave a lasting impression.

 

Charlotte Branding Photography Session

Denise Benson photography

 

Charlotte Branding Photography Session 

 

I’ve said it before and I’ll say it again…whenever my fellow photography sisters choose me to capture their branding sessions I’m always elated and so VERY honored!  I’ve worked with Sierra of Sierra Collins Photography several times over the years and each session just gets better and better.  Sierra wanted this session to show the business owner and woman she is now and I think we truly captured that.

 

Charlotte branding photography

When booking a branding session that allows for multiple wardrobe changes I always encourage my clients to wear something casual, something a bit more dressed up (whatever that feels like for you and the particular industry you’re in) and something fun and I think Sierra absolutely NAILED it with her looks!

 

Charlotte branding photographer

 

Sierra is a Greenville, SC based wedding photographer (and she also dabbled in branding videography so if you ever book a branding shoot with me let me know that you’d like to add video onto your package and we’ll get Sierra to join us!) so she decided to make a fun weekend out of her branding session by booking a room in Charlotte for the weekend.  Her makeup was done by my team MUA Whitney Elise Beauty and we shot in the bright and airy Daylight Room located in the Plaza Midwood neighborhood.  I wanted to capture Sierra’s beautiful personality, but also the more quiet side to who she is.  So of course a mix of laughter and more reflective moments were in order.

 

Charlotte branding photography

 

The session turned out to be even more amazing than I envisioned!  She looked stunning and brought ALL of the good vibes to her session.  If you’re in the Charlotte area or are willing to travel for some updated branding images then I’d love to hear from you!  Contact me today at [email protected] or fill out the form on my Contact Page and let’s connect and create some magic together!

How to Repurpose Your Branding Photos for Different Marketing Channels

repurposing your branding photos

How to Repurpose Your Branding Photos for Different Marketing Channels

Brand photos are an essential component of any company’s marketing strategy. They help to create a consistent visual identity that resonates with your target audience. However, many businesses fail to make the most out of their branding photos by not repurposing them for different marketing channels. Today we’ll explore some tips on how to repurpose your branding photos for different marketing channels.

  1. Social Media: Social media is a great platform to showcase your brand photos. You can use them to create eye-catching graphics, share behind-the-scenes glimpses, or even use them as profile pictures. When repurposing your branding photos for social media, make sure to resize them accordingly and add relevant captions or hashtags.
  2. Email Marketing: Including brand photos in your email campaigns can help to strengthen your brand identity and increase engagement rates. You can use them to create visually appealing email headers or to showcase your products or services. Just make sure to optimize your images for email and keep the file size under control.
  3. Website: Your website is the digital storefront of your business, so it’s crucial to use your branding photos to create a visually stunning website. You can use them to create banners, hero images, or even to showcase your team or office. Make sure to optimize your images for web and to use alt tags for SEO purposes.
  4. Print Materials: Brand photos can also be used to create printed marketing materials such as brochures, flyers, or business cards. Just make sure to use high-resolution images and to work with a professional printer to ensure the best quality.

Repurposing your branding photos for different marketing channels can help you maximize their impact and increase your brand recognition. By following these tips, you’ll be able to create a consistent visual identity across all your marketing efforts and stand out in a crowded digital landscape.

 

Showcasing Your Branding Photos On Social Media

using your branding photos on social media

 

Showcasing Your Branding Photos On Social Media

In today’s world, social media has become an essential tool for businesses to showcase their branding photos. A well-curated social media presence can help a business gain more brand recognition and connect with its target audience. However, simply posting random photos on social media platforms is not enough. To truly showcase your branding photos, you need to have a strategy in place. In this post, we’ll discuss some tips on how to showcase your branding photos on social media.

The first step to showcasing your branding photos on social media is to ensure that your photos are of high quality and are consistent with your brand. This means that all your photos should have a similar style, color scheme, and aesthetic. This will help your audience recognize your brand quickly and easily. When selecting photos to post on social media, ensure that they are visually appealing and represent your brand’s values and personality.

The second step is to plan your content. This means that you should have a content calendar that outlines what photos to post on which social media platform and when. Planning your content will help you stay organized and ensure that you are posting regularly. Additionally, it will help you create a consistent look and feel across all your social media platforms.

The third step is to optimize your social media profiles. This means that you should ensure that your profile picture, cover photo, and bio are consistent with your branding. Your profile picture should be a high-quality photo that represents your brand. Your cover photo should be a visually appealing photo that represents your brand’s personality. Your bio should be concise and should include relevant information about your brand.

The fourth step is to use hashtags. Hashtags are a great way to increase your reach and connect with your target audience. When selecting hashtags, ensure that they are relevant to your brand and the photo you are posting. Additionally, use a mix of popular and niche hashtags to increase your reach.

The fifth step is to engage with your audience. This means that you should respond to comments, like and share other people’s posts, and interact with your followers. By engaging with your audience, you can build a loyal following and increase brand recognition.

Showcasing your branding photos on social media requires a well-planned strategy. Ensure that your photos are of high quality and consistent with your brand, plan your content, optimize your social media profiles, use hashtags, and engage with your audience. By following these tips, you can create a strong social media presence that will help you connect with your target audience and increase brand recognition.

 

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