How To Write A Shot List For Your Branding Shoot

Charlotte branding photographer


One of the elements that I typically discuss with my branding clients during our strategy calls is the need and purpose of a shot list.  Creating a shot list for your upcoming branding photoshoot is a crucial step in ensuring that you capture the images you need to effectively represent your brand. It can also help the day run more smoothly and helps your hired photographer know the MUST HAVE images you need captured.  Below you’ll find a step-by-step guide to help you create a comprehensive shot list for your next branding session:


Define Your Brand Message and Goals (for yourself):

  • Clarify the key messages and emotions you want your brand photos to convey.
  • Identify the goals of the photoshoot, such as showcasing products, highlighting company culture, or telling a specific story.


List Specific Shots (for yourself + your photographer):

  • Break down the shoot into specific shots. For example:
  • Product shots (if applicable)
  • Team members in action
  • Office or workspace shots
  • Lifestyle shots
  • Candid moments
  • Close-ups/details


Timeline and Schedule (for yourself + your photographer):

  • Organize the shots based on the schedule of the day. Consider the time required for each shot, transitions between locations, and breaks.


Props (for yourself):

  • List any specific props needed for certain shots.


Collaborate with the Photographer:

  • Share the shot list with your photographer and discuss it thoroughly. They can provide valuable input and suggestions.


Plan for Contingencies:

Anticipate potential challenges or changes in weather if shooting outdoors. Have backup plans or alternative shots in mind.


Final Review:

  • Review and refine your shot list with your team and photographer before the shoot to ensure everyone is on the same page.


Remember that the key to a successful branding photoshoot is collaboration and communication. By creating a detailed shot list, you provide a roadmap for everyone involved, ensuring that the final images align with your brand’s identity and objectives.


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